Marketing

MBA Concentration

Marketing

Marketing is intended for mid-management marketers, salespeople, or those in the advertising business.

Business Studies Rooted in Christian Ethics

Are you considering furthering your education but are concerned with the pressures of juggling work, school, and family? At Concordia University Wisconsin – an accredited online university, we understand the life of a busy, working adult and have tailored our 100% online Master of Business Administration program specifically to meet your needs. Our online mba offers flexible classes that are taught by experienced business leaders and practitioners who are currently active in their field. Each class is specifically designed to move you closer to your career goals while still allowing you to maintain a work/life balance.

Program Features and Benefits

  • Capstone Course Required (No GMAT or GRE or Thesis required)
  • Worldwide practitioner instructors
  • Choose from eleven different concentrations ranging from environmental
  • studies to risk management.
  • Start anytime in an individualized program.
  • Become part of a diverse MBA student body. 40% of our students are international and 60% are female.
  • Concordia University Wisconsin has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE)

Marketing

Choose 15 Credits

Course Number
Course Title
Description
Credits
MBA 850Strategic MarketingStrategic Marketing studies the planning, implementation and control of the marketing function . Topics covered include: market segmentation, use of marketing research in decision-making, use of media and promotion, budgeting, and marketing program evaluation.3
MBA 511Social Marketing StrategiesOn-campus only - Social Marketing Strategies will explore multiple angles of the social media market including the strategy, the platforms, the opportunities and risks through a mix of thinking, acting and assessing. "How to" textbooks don't exist and are not necessary. Students will learn by doing, experimenting and collaborating with other students. This is a very interactive, collaborative and hands-on class - as unique as the topic.3
MBA 852Direct MarketingDirect Marketing introduces the concepts, strategies, and applications involved in direct marketing, including direct mail, lead generation, circulation, relationship-loyalty programs, store-traffic building, fund raising, pre-selling, and research . Topics include launching direct marketing programs, planning and market segmentation, promotion, media selection, list management, creative process, production, pricing, customer service, and response/performance measurement. The course includes examination of all major direct marketing media: direct mail, broadcast (including the Internet and other technologies), print advertising, catalogs, telemarketing, inserts and videos. The measurability and accountability of direct marketing and the relationship to the total marketing mix are stressed. The fundamentals of the new direct marketing methods involving the Internet are also explored and put into practice in this course.3
MBA 853Sales ManagementSales Management studies the principles and practices in planning, organizing, and controlling sales force . Selection, training, compensating, supervising and stimulating salespersons is emphasized.3
MBA 854Advertising ManagementAdvertising Management is the study of advertising in a context of marketing communication and integrated marketing . It covers all forms of promotion which exist to inform and persuade the diverse and fragmented audiences that seek goods, services and ideas. The course places the advertising function within a marketing framework while recognizing that advertising is both an art and a science.3
MBA 870Legal Aspects in BusinessLegal Aspects in Business entails the study of the contemporary and legal issues facing managers and the development of practical skills for analyzing decision-making from both the legal and ethical standpoints . Issues will be studied from the position of managerial decision-making with an emphasis on the establishment of sound, well-grounded policies intended to prevent and resolve disputes.3
MIB 855International MarketingInternational Marketing involves the study and application of key marketing concepts to the international situations. Topics covered include: standardization vs. segmentation, marketing problem design and administration, and special problems.3

MBA Core Curriculum

24 Credits

Course Number
Course Title
Description
Credits
MBA 800Managerial EconomicsManagerial Economics provides a clear and balanced presentation of relevant economic theories and instruments. The focus of this course will be on the application of these relevant theories and the tools of analysis of decision-making science to examine how a firm makes optimal managerial decisions in the face of the constraints it faces. It will teach students how to deal with the nature of the firm, and how and why it is organized the way it is, in order to make students better, more efficient and more highly rewarded executives. The course should be thought of as applied economics, emphasizing those topics of the greatest interest and importance to managers. These topics include demand, production, cost, pricing, market structure and government regulations. A strong grasp of the principles that govern economic behavior is an important managerial asset. Students will learn how to apply these principles in appropriate situations. Undergraduate economics prerequisite required.3
MBA 815Applied Statistical MethodsApplied Statistical Methods studies statistical methods used in business decision-making, including the use of both descriptive and inferential techniques, probability, regression, and research study designs . Application and integration of statistical methods in business-related fields is emphasized along with the use of computer analysis. Undergraduate statistics prerequisite required.3
MBA 830Corporate FinanceCorporate Finance studies the function of finance and the flow of funds within the corporation. This course emphasizes financial analysis, decision-making, planning and controlling, capital acquisition and use, and strategic planning. Prerequisite: undergraduate finance or equivalent. Undergraduate finance prerequisite required.3
MBA 840Accounting: Financial Analysis for Decision MakingAccounting: Financial Analysis for Decision Making is the study of the interpretation and use of Accounting reports in decision making. Topics covered include financial statements, forecasting of financial performance/budgeting, cost-profit relationships, break-even analysis, and management planning and control. Undergraduate accounting prerequisite required.3
MBA 875Business EthicsBusiness Ethics studies contemporary business issues facing managers . Emphasis will be on developing theoretical skills for analyzing ethical issues and competing claims, and formulating sound well-grounded policies. Also covered will be development of an understanding of how society develops and changes ethical norms.3
MBA 880Leadership and Organizational BehaviorLeadership and Organizational Behavior is designed to increase one's effectiveness and skill in analyzing and understanding organizations and their attendant processes. Behavioral science concepts and theories are studied. Individual, group, and structural behavior and concepts are presented. A special emphasis on leadership is provided. Undergraduate management prerequisite required.3
MBA 910Human Resources ManagementHuman Resources Management is a study of the management and administrative issues related to group and individual performances and their effective contribution to the organizational objectives . Strategies for successful self-management, team building and delegation will be emphasized.3
MBA 890Strategic ManagementCapstone: Taken Last. Strategic Management incorporates utilization of a textbook, Capstone Foundation simulation, and other resources such as Internet and workplace materials. Undergraduate marketing prerequisite required.3