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4 Powerful Tips to Grow Your Online Presence

Take a moment and think about where you are in your life right now. Do you have a life calling you want to pursue? Are you plateauing in your career? Do you wish for something more to help you succeed but not sure what it takes? We have some tips that can help you move up to the next level of your career.

Tip 1: brand yourself

If you have any desire for career success, the first step to get you there is to monetize your personal brand. Why is a personal brand so important? By building a brand, you create an image of yourself and illustrate what makes you special. Unique individuals have a better chance at different opportunities that would not be offered to them without this personal brand.

Sarah Ware, Co-Founder and CEO of the influencer marketing agency, Markerly, says there is a right way to effectively brand yourself. Professional agencies brand companies for a living, you can get inspired by putting yourself in their shoes and ponder how you would advertise yourself. You should learn how to understand your own value and most important qualities, how to network with other professionals to build relationships, and how to create digital content to acquire opportunities.

Tip 2: be active on LinkedIn

Once you have determined your personal brand, you need to use it. Wayne Breitbarth, LinkedIn speaker and consultant, says that it is crucial to be active with your brand on LinkedIn. This particular social network can create new professional opportunities if you know how to use it correctly. It is a tool to visually differentiate yourself from other experts in your field by demonstrating your specific specialties and to strategically connect with likeminded professionals. There are many tools that most LinkedIn users aren’t aware of that can help move you to the front of the pack.

Tip 3: create digital content and have a content strategy

With your personal brand made and a solid LinkedIn profile to back you up, go the extra mile and create digital content to push your success even further. Creating digital content has many positive effects and Dr. Bernard Bull, Assistant Vice President of Academics for Concordia University Online, can attest to that. Having content for other professionals to see, such as a website, blog, video, podcast, etc., increases their awareness of who you are and what you can do. This content shows what you’re passionate about and will help you be seen as a thought leader in your field.

After the digital content is created, it is important to have a solid content strategy behind it. Use this content to promote yourself and share it on social media. Figure out who your target audience is and write for them so that they will align with it and become your own promoters.

Tip 4: learn

The path to become a digital influencer is not a difficult one to begin and overcome. Concordia University Online has new Continuing Education initiatives to help you from start to finish. Register for the “Digital Influencer Academy” and take the associated learning engagements to begin growing your online presence today!

Register Now