MBA in Sport and Entertainment Business




The Sport and Entertainment industries are critical pieces of our economy, with billions of dollars being generated every year. It should come as no surprise, then, that it is also a rapidly growing and fiercely competitive field. Get your advantage with a 100% online MBA with a concentration in Sport and Entertainment Business. Learn from faculty with remarkable backgrounds and experience once in a lifetime internship opportunities. Graduates are prepared to work with athletic organizations, athletes and entertainers, and world-class facilities in positions of influence. Pursue your passion and love what you do with this unique MBA concentration.

Area of Study Business
Next Start Date Start Anytime




Total Cost


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Goals / Objectives

  • Knowledge of marketing tools to build or integrate a comprehensive Brand and Social Media strategy
  • Solid context for understanding a global perspective on Sport and Entertainment activation and management
  • Familiarity with the challenges specific to hospitality and event management, sponsorship, sales, and marketing strategies

Career Outlook

  • Sports Agent
  • Stadium/Arena Manager
  • Athletic Administrator
  • Sports Information Director
  • Director of Promotions
  • Team Travel Coordinator
  • Concert Tour Manager
  • Entertainment Agent

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Sport and Entertainment Business

641/941 required, 4 additional courses (12 credits) chosen from the list below:

Global Perspectives of Sport and Entertainment Management (MBA 641/941) - Credits: 3

Course Description

The purpose of this course is to create an awareness and understanding of the issues prevalent in the sport/entertainment business industry today while providing various perspectives and developing possible solutions. Sport/entertainment contemporary business issues will be studied and are intended to evoke critical discussions relative to the nuances of this vastly growing global industry. Specific functions of management such as decision making, conflict resolution, and compliance within the realm of the sport/entertainment industry will be discussed and debated. The course will emphasize the impact of international marketing and branding, societal implications, import/export strategies, considerations of host city bid process, and the globalization of sport/entertainment properties.
Contemporary Principles of Hospitality & Event Management (MBA 642/942) - Credits: 3

Course Description

This course focuses on the applications of industry knowledge and introduces students to the fundamentals and best practices of hospitality, and event management. Students will be exposed to current industry policy, procedure, and standards through relevant, up to date resources/materials and comprehensive case studies. This class provides students with an in-depth look at the challenges and opportunities that are routinely faced by a manager in the context of local, national and international events at entertainment, sport and event facilities.
Integrated Public Relations and Social Media Strategies (MBA 643-943) - Credits: 3

Course Description

This course is designed to provide students with an understanding of the field of public relations and its role in sport/entertainment management. A clear understanding of the differences between public relations and advertising, marketing, publicity, and promotion is provided. The basic areas of public relations covered include media relations and community relations, thus providing an understanding of public relations strategic planning process. Students will explore mainstream social media platforms and define their specific niche usability. Furthermore, students will be able to define social media platforms and be challenged to choose specific social media platforms as vehicles for a particular organization. Students will understand the relevance of social media as it pertains to entertainment, sport, and event management. Students will be challenged to develop effective content for various public relations and social media platforms; and will understand the importance of analytics, engagement of end markets and measurability of public relations and social media efforts.
Integrated Marketing and Brand Activation (MBA 644/944) - Credits: 3

Course Description

This course includes an in-depth study of sport/entertainment marketing, brand activation strategies, and the influence it has in accomplishing objectives in today’s global marketplace. It involves a thorough review of the product, be it a good or a service, and details industry practices for developing, implementing and evaluating marketing and/or branded collaterals. Specific study will be placed on consumer/fan perceptions, consumer engagement strategies, return on investment, pricing, product placement, and building consumer relations and brand equity.
Sponsorship, Sales and Fundraising Strategies (MBA 645/945) - Credits: 3

Course Description

This course delves into to the specific function/role of sales, sponsorship, and fundraising (cause marketing) in the sport, entertainment, hospitality, and event industry sectors. Topics such as inside/group/suite sales, sponsorship sales, sponsorship/partnership management, pricing strategies, value proposition, etc. will be discussed in this course. Students will partake in simulated course projects and experiential learning activities.
Event Management and Activation (MBA 646/946) - Credits: 3

Course Description

This course is designed to acquire an in-depth knowledge about the specialized field of event management; emphasis will be placed on the following broad based sectors including but not limited to sport, entertainment, and hospitality industries.  Students will be provided with a complete understanding of management techniques and strategies required for successful planning, promotion, implementation, and evaluations.  Students will study objectives, strategies, and tactics of event management; identify costs for events and potential revenue streams; select host cities and venues; understand the event planning process; and understand the accommodation and management of guests at events. Emphasis will be placed on the simulated production and management of an actual event.
Internship in Sport and Entertainment Business (MBA 845) - Credits: 3
No course description at this time.

MBA Core Curriculum

Managerial Economics (MBA 500/800) - Credits: 3

Course Description

Managerial Economics provides a clear and balanced presentation of relevant economic theories and instruments. The focus of this course will be on the application of these relevant theories and the tools of analysis of decision-making science to examine how a firm makes optimal managerial decisions in the face of the constraints it faces. It will teach students how to deal with the nature of the firm, and how and why it is organized the way it is, in order to make students better, more efficient and more highly rewarded executives. The course should be thought of as applied economics, emphasizing those topics of the greatest interest and importance to managers. These topics include demand, production, cost, pricing, market structure and government regulations. A strong grasp of the principles that govern economic behavior is an important managerial asset. Students will learn how to apply these principles in appropriate situations. Undergraduate economics prerequisite required.
Ethics and Organizational Leadership (MBA 503/803) - Credits: 3

Course Description

This course studies contemporary business issues facing managers. Emphasis will be on developing theoretical skills for analyzing ethical issues and competing claims, and formulating well–grounded policies. A special emphasis on organizations and their attendant process is designed to increase ones leadership skills and effectiveness.
Applied Statistical Methods (MBA 510/810) - Credits: 3

Course Description

Applied Statistical Methods studies statistical methods used in business decision-making, including the use of both descriptive and inferential techniques, probability, regression, and research study designs. Application and integration of statistical methods in business-related fields is emphasized along with the use of computer analysis. Undergraduate statistics prerequisite required. 3 credits.
Business Foundations for Administrative Professions (MBA 513/813) - Credits: 3

Course Description

This course is suggested for incoming students that need to fulfill MBA core prerequisite requirements; however, it can be taken by any student as a refresher of business administrative practices. This course provides the integration of management, marketing, statistics, economics, finance, and accounting concepts essential to the management and administration in organizations. Students will synthesize knowledge of theories and application that will serve as a basis for developing effective roles as administrators. Fulfills all core prerequisite requirements. 3 credits.
Corporate Finance (MBA 530/830) - Credits: 3

Course Description

Corporate Finance studies the function of finance and the flow of funds within the corporation. This course emphasizes financial analysis, decision-making, planning and controlling, capital acquisition and use, and strategic planning. Prerequisite: undergraduate finance or equivalent. Undergraduate finance prerequisite required.
Accounting: Financial Analysis for Decision Making (MBA 540/840) - Credits: 3

Course Description

Accounting: Financial Analysis for Decision Making is the study of the interpretation and use of Accounting reports in decision making. Topics covered include financial statements, forecasting of financial performance/budgeting, cost-profit relationships, break-even analysis, and management planning and control. Undergraduate accounting prerequisite required.
Management Science and Analytics (MBA 569/869) - Credits: 3

Course Description

Management Science and Analytics introduces techniques and methods used in business management to analyze and solve business problems. The course will also explore the reasoning behind the use of management science techniques. We will explore various practices from the field of management science that can be applied in spreadsheet models to help in the decision-analysis and decision making process. The course will also present techniques to assist managers with planning, organizing, leading and controlling projects.
Issues in Human Resources Management (MBA 610/910) - Credits: 3

Course Description

Human Resources Management is a study of the management and administrative issues related to group and individual performances and their effective contribution to the organizational objectives . Strategies for successful self-management, team building and delegation will be emphasized.
Strategic Management (MBA 590/890) - Credits: 3

Course Description

Capstone: Taken Last. Strategic Management incorporates utilization of a textbook, Capstone Foundation simulation, and other resources such as Internet and workplace materials. Undergraduate marketing prerequisite required.

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